El Kombo, last but not least…


El Kombo was a lot of hard work! After hosting four popup restaurants during the past year we opened this virtual Mexican take away shop, just as we thought it wouldn’t get any crazier.

Our new friends from Surplus Wonder were half the work and soon after they joined in, things started to blossom. A similar sized company with common holistic ideas and approach methods. It was a perfect way to push boundaries and to learn new stuff. We hit it of from the very start and each meeting made the box grow bigger and bigger.The actual physical size of the box, even though it got huge in the end, is not important. We apologize for being politically indifferent, we know that there were a lot of waste included and it’s important for you to forget this before reading why we turned Mexican!

This venture is a part (-and a start) of something great. Before loosing you all let me summarize. We cooked nice Mexican food, designed a cool package/concept and shipped it to hungry people in Copenhagen with the delivery company Roomservice for a week.

First of all, collaboration is the shit! I hope that we will continue to get these chances of working alongside other ambitious equals, so that we can get smarter and perform even better than we have used to. I really want us to be wiser from now on…

Problem solving! Initially both parties agreed that take away packaging needs a lot of work and attention. Basics, such as crispy fries, don’t really exist! Almost every pizza joint has the same printed picture on the boxes and the outlets seem to modify the boxes themselves if their National dish has specific needs! The visual factor is not really a factor. “As cheap as I gets” combinations of tinfoil, Styrofoam, cardboard, rubber bands and plastic containers keep the food warm and gathered. No thoughts on presentation or what happens when the food gets home.But most important, as in any meal, it’s the overall experience that matters and we wanted to help out.
We put together five values that were to help us define the final experience. Delicious, humour, interaction, surprise and finally visually appetizing. There had to be a storyline between these values and we wanted to get the eaters attention as soon as he or she received the box.  This was enhanced in two ways. The first being a syringe filled with green Jalapenos oil. You had to decide how much oil to push through before seeing the actual content. We had, in the design process; measured how much we each thought was perfect and printed these personal suggestions (Bo=moderado and Lasse=intenso) on the lid. The second was a loose string saying, “pull”. Pulling the string created a “BANG” inside the box and hopefully a snatch and a smile (we imagine that Mexicans shoot up in the air before they eat).
When opening the box, the scent of gunpowder subsided and the meal was ready to eat. On the left was a intense chicken Mole that was stored in a can. The oil had flavoured this (through a tube) and on the right 3 garnishes. Fresh salsa in the red capsicum, limejuice to squeeze and a rolled up corn-tortilla.

The idea was to remove this interlayer and use it as a “plate”. The fork was bend in the end and worked as a eating utensil as well as a tool to open the can. Underneath you would find a cold beer and banana bread with hibiscus jelly and caramel butter between the shredded papers.
Another ting that we wanted to investigate was the lack of contact that you have when ordering on-line. The food could come from anywhere (in the world, read Mexico) and you wouldn’t know if…  We set up a homepage and some webcams to solve this. When ordering your food you got an web address and suddenly we were available. I think it got people curious and it will definitely be a part of a future concept. We hadn’t prepared our selves on an act and I believe that we were incredible dumb listening to, but that was not the point. We wanted to show clarity and provide the service of answering questions.
During the week that it lasted we did 250 pieces. They were each numbered (1/250…) and the point was to give the boxes extra value and a personal touch.

Storytelling is a big part of modern cooking and so it should be, when the experience is brought home from now on. Thanks to everyone who helped us put this together and Corona for giving us the beers to put in the boxes

+Check out this cool video made by Rasmus Krukkenlund. He was a big part of our popup#5 and we really appreciate this little movie. Its always fun to show how things come to life and I think we should do it more often from know on. Hope you agree!

 

nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image nivo slider image